Your advertising is more effective if the people who see your ads are able to purchase your
product or service. For example, Cadillac would not advertise on a Web site where young teenagers are trading music files. A site's demographics are an important part of your decision to advertise.
Fashion-Beauty.com's visitors are affluent, educated adults who are willing to spend thousands of dollars of their disposable income.
Age:
| under 18 |
|
33% |
| 18 to 24 |
|
39% |
| 25 to 34 |
|
13% |
| 35 to 44 |
|
10% |
| 45 to 54 |
|
6% |
| 55 to 64 |
|
8% |
| 65 and over |
|
1% |
Gender:
Household yearly income:
| less than $30,000 |
|
66% |
| $30,000 to $50,000 |
|
16% |
| $50,000 to $80,000 |
|
8% |
| $80,000 to $125,000 |
|
5% |
| $125,000 to $175,000 |
|
3% |
| $175,000 to $225,000 |
|
1% |
| over $225,000 |
|
1% |
Buy products online:
Education
| high school |
|
43% |
| some college |
|
30% |
| graduated college |
|
19% |
| college grad+ |
|
6% |
| postgraduate degree |
|
2% |
Married:
Children living at home:
| none |
|
55% |
| 1 |
|
27% |
| 2 |
|
13% |
| 3 or 4 |
|
4% |
| 5 or more |
|
1% |
Occupation:
| management |
|
2%
|
| professional |
|
6%
|
| technical |
|
2%
|
| sales |
|
6%
|
| education |
|
5%
|
| homemaker |
|
6%
|
| student |
|
58%
|
| retired |
|
2%
|
| self employed |
|
1%
|
| not employed |
|
12%
|
|
|
|
|
|